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An an example of one approach, the Las Vegas Visitor Profile Study is used to identify a premium niche in the Las Vegas Slot Target Market. A detailed.


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is the analysis of the target audience. Any owner or market expert in the gambling sphere knows that the development of a successful casino.


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When casinos should be focusing on gamers. that make gamers such an attractive target market for casino operators are undeniable.


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of casino customers that will help casino management better understand and connect with their target customers. The new segmentation model splits the.


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sluggish economy, than to build market share. If you choose this strategy, your target audience profile should closely match those of the casino market leader.


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A gaming company's target market can be broken down into numerous segments​. As casino gaming spread from two states to nearly three dozen states, new.


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An an example of one approach, the Las Vegas Visitor Profile Study is used to identify a premium niche in the Las Vegas Slot Target Market. A detailed.


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A gaming company's target market can be broken down into numerous segments​. As casino gaming spread from two states to nearly three dozen states, new.


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The need for target practice in casino marketing. It's not often that you'll find a marketing and advertising consultant advising his clients not to advertise. However.


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ROI on promotions Take this scenario. They come to the casino at most a couple of times per year and have a budget to spend. For this group depending on the country winning between the and euro is a very nice prize. In the course we do a lot of exercises with the ROI model the Academy developed. Find out more here. If you know more about your target groups, their expected frequency and on what they spend you can also calculate how much you can spend on getting them in. Take this scenario.

Jump to navigation. Next course date: December in The Netherlands. The Fun Player This is the casino guest, for which we advertise.

In the last couple of years I learn more here seen casinos do promotions and just by seeing the campaign, I could tell this was not casino target market money for the casino, only costing money.

Arjan Korstjens is a consultant, speaker and trainer in the international Casino industry. The answer is 45 minutes, per machine per day! I see a lot of casinos do the regular promotions: give away a car, give a huge cash prize, do a raffle or prize draw. In most cases they are rewarding their casino target market spending frequent casino target market, even though they were targeting a broader audience.

The group with a fixed frequency and a fixed budget. A high progressive jackpot can do that. So, winning a car is also not in their interest; they will take the money or sell the car. This can be your high roller or also low stake player, but the only thing this group is interested in is winning from casino target market machine.

Arjan has a background in international advertising, being a founder of one of the first casino target market agencies in The Netherlands back in After his digital start he worked in traditional advertising, TV and casino target market advertising companies.

Promotions will hardly influence their frequency or budget. Even taking more risk than they should. The thing they seek is the complete experience. But besides this practical theory there are a lot of examples for casinos all over the world and the best part is that your fellow participants can share their experiences as well.

Arjan Korstjens. In the Casino Marketing Masterclass, one of the topics that comes back a couple of times during the course is the definition of target groups. This is also the group that is attracted by cars, trips, iPhones etc.

And mermaid silverton casino of the lower amount, the frequency of these wins can be fairly numerous. The Time Player This is the cork that keeps a lot of casinos afloat.

In the three days of the course we see a lot of theory, including practical excel or word templates that each trainee can take home. This is the cork that keeps a lot of casinos afloat. The Risk Player This is the real gambler, the one that takes financial risks for the kick of it.

In the course we talk all about these definitions and which promotions work for which groups. They do not have a big budget so doubling or tripling their daily budget is a good winning experience.

The need for target practice in casino marketing. Trying to get new people in requires another kind of promotion than increasing the loyalty of your regular, low-spending guest.

This is the casino guest, for which we advertise. January 30, VAT number:

Betting , Casino , Online betting , Online casino , Sports betting. However Arjan Korstjens, the Marketing Lecturer of the Totally Gaming Academy, is one of those who believes that badly targeted promotions will just cost an operator money. Beautiful young people, well dressed and all cheerful the moment they set their way to the casino. Arjan speaks at various conferences around the world, has been a speaker at The Slot Summit from its conception and is a favourite amongst attendees. February 12, Nevada breaks sports betting record in February 1, Paddy Power Betfair takes majority stake in Adjarabet. Working from his own company, Explayner, he helps casinos improving the result and effect of their Marketing in both the online and landbased world. Being aware of what a promotion should generate on the floor is important for anyone who initiates a promotion. They know the staff, the staff knows them, their names, friends and kids. This is the real gambler, the one that takes financial risks for the kick of it. What is also important is to know is what casinos can spend on bringing new guests in. With the help of two excel files we calculate different promotions, so we can also see an effect of an extra increment to support the promotion.